The Importance of Customer Experience in the Security Industry

For business owners, it can be a bit of a minefield to find the right security service. They want to know that the security provider that they have chosen will give them the best possible service as well as listen to their needs.

That is why here at A&R Security Services, we listen to our customers and tailor our services to them and any changes are noted and implemented.

So, here are some ways in which the customer experience will enhance your business by hiring security professionals

Transparent security presence.

Security guards should convey the impression that guards are ready to protect staff, clients and visitors by performing manned patrols at your business. Manned Security guards can quickly respond to incidents, as well as acting as a point of contact for anyone who needs assistance.

Face of the business

If you have a business or building that has front of house services, having concierge or front of house guards can protect your business. As soon as someone enters your building, they are greeted by a friendly and familiar face – who not only is able to protect them, but also act as the face of your business. Having front of house or concierge security staff to greet everyone who comes and goes will ensure your reputation for customer service is upheld. As simple as it sounds, greeting visitors as they enter, and leave will give them the idea that they are appreciated and valued by your business. Also, it is a way for your security guards to identify and describe people easily if anyone commits a crime.

Maintaining client’s relationships

Having consistent security will reassure your customers that security guards will always be around to keep watch and protect. Having security guards to take the time to listen to clients worries and needs will confirm that the solution provided by the service will be delivered and help maintain a good relationship with your customers.

Addressing mistakes to gain trust

We all know that mistakes happen, and we learn from them. So, for professionals it’s better to address issues straight away and apologies to the customer – not run away from it and deny it ever happened.  When your business accepts that something went wrong, it will gain trust from customers who will be reassured that the mistakes are unlikely to happen again, and every effort will be made to fix the situation as soon as possible.

Human interaction

With the world thriving on the latest technological advancements, it is important for us to remember that the value of human interaction has in daily life. Creating a place in which customers can receive personable and physical recognition from staff can help customers who perhaps feel lonely, or in need of a friendly face. Security guards can be that form of human interaction at any time day or night.

Attention to Detail

One way in which you can guarantee customer satisfaction is by paying attention to the small things. Security guards paying attention to the smallest of details can go a long way especially if there is a problem that needs to be fixed.

Risk assessments to determine solutions

Having regular risk assessments of the premises will ensure that all areas are maintained for consistent monitoring, deterring crime and dealing with emergency situations. Security personnel can keep track of findings and compile reports so that legally you are covered for any claims made against your business.

Here at A&R Security Services, we offer tailored security solutions to businesses across Cardiff, Newport, Swansea, Bridgend, South Wales and the South West. To find out more about our Manned guarding, Mobile Security Patrols, Secure Keyholding and Alarm Response Services – call us on 01656 713950 or visit our website.